Consulting: Digital Strategy/Plan

“Digital Strategy & Skills Modernization”

A 2-4 week consulting service that creates or refines a digital strategy for your organization, including an on-site training session to educate your sales, marketing and management teams with digital business trends/practices.

This is a digital transformation package that helps to progress the digital capability of an organization, both in terms of a strategy/plan, and in the management understanding of modern business models.

The process for creating a plan includes an on-site visit to conduct analysis, brainstorming and an education session for the sales, marketing and executive management teams.

Below is a summary of the consulting package and deliverable:

Draft Statement of Work: Creation of Digital Strategy and Plan. On site training session.
Activities	Deliverables	Timeframe
1-2 ‘situation analysis’ conference calls Research and drafting of ideas for presentation, plus recommendations for immediate tactics Visit to office with 2 fold purpose: - 2 hour ‘Digital Sales and Marketing’ presentation to sales, marketing, execs etc - Brainstorming and planning sessions related to marketing strategy and tactics Drafting of digital strategy/plan Webex presentation of plan Refinements and finalization of digital strategy/plan	Digital Marketing Plan Keywords & SEO profile Digital Sales and Marketing PPT	2-4 elapsed weeks
Digital Strategy/Plan Composition:
Summary of market opportunity Target audiences – their needs and sales cycle Performance Pyramid with business/marketing metrics Digital marketing mix • Digital Ecosystem, engagement programs and channels • Inbound vs. outbound marketing SEO/PPC strategy AIDA/funnel content assets & programs Engagement program recommendations Social media mix Email marketing recommendations Event and promotion recommendations Timeline Critical conversions and performance pyramid Strategic budget allocation recommendations

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