Consulting: Digital Strategy/Plan
“Digital Strategy & Skills Modernization”
A 2-4 week consulting service that creates or refines a digital strategy for your organization, including an on-site training session to educate your sales, marketing and management teams with digital business trends/practices.
This is a digital transformation package that helps to progress the digital capability of an organization, both in terms of a strategy/plan, and in the management understanding of modern business models.
The process for creating a plan includes an on-site visit to conduct analysis, brainstorming and an education session for the sales, marketing and executive management teams.
Below is a summary of the consulting package and deliverable:
|Draft Statement of Work: Creation of Digital Strategy and Plan. On site training session.
- 1-2 ‘situation analysis’ conference calls
- Research and drafting of ideas for presentation, plus recommendations for immediate tactics
- Visit to office with 2 fold purpose:
- 2 hour ‘Digital Sales and Marketing’ presentation to sales,
marketing, execs etc
- Brainstorming and planning sessions related to marketing
strategy and tactics
- Drafting of digital strategy/plan
- Webex presentation of plan
- Refinements and finalization of digital strategy/plan
- Digital Marketing Plan
- Keywords & SEO profile
- Digital Sales and Marketing PPT
2-4 elapsed weeks
|Digital Strategy/Plan Composition:
- Summary of market opportunity
- Target audiences – their needs and sales cycle
- Performance Pyramid with business/marketing metrics
- Digital marketing mix
• Digital Ecosystem, engagement programs and channels
• Inbound vs. outbound marketing
- SEO/PPC strategy
- AIDA/funnel content assets & programs
- Engagement program recommendations
- Social media mix
- Email marketing recommendations
- Event and promotion recommendations
- Critical conversions and performance pyramid
- Strategic budget allocation recommendations
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