Category Archives: Digital Strategy

Introducing the DBQ, Perhaps the Ultimate Digital Performance Metric

Posted in: Content Distribution, Content Management, Digital Strategy, Lead Management, Uncategorized, Website Optimization | November 9, 2012 at 1:29 pm , by Andy McCartney

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Introduction: This post introduces and considers a new holistic metric DBQ (Digital Business Quotient), that ultimately measures to what degree an organization is maximizing its digital opportunity to generate tangible business. I...

The Digital Ocean – Identify and Market to Both Fishers and Swimmers

Posted in: Content Distribution, Content Organization, Digital Locations, Digital Strategy | July 4, 2012 at 11:49 am , by Andy McCartney

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Abstract: More B2C and B2B marketers are shifting their focus towards increased digital in their tactical mix. Understanding the digital locations of their target audiences is becoming a standard step in the creation...

A Couple of UK/US Digital Sales & Marketing Perceptions

Posted in: Digital Strategy, Lead Management, Marketing Automation | January 11, 2012 at 5:22 pm , by Andy McCartney

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At the end of 2011 I went to the UK to connect with gurus and execs in the digital business space, with a focus on agencies and tech companies who apply digital...

LOVE THE FUNNEL: Reorganize Your Content and Calls-to-Action for Superior Conversion

Posted in: Content Distribution, Content Management, Content Organization, Digital Strategy, Engagement Zone, Lead Management, Social Media Conversion, Website Optimization | January 8, 2012 at 5:07 pm , by Andy McCartney

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Marketers spend plenty of time creating content and executing tactics to drive traffic. Now it is time to turn a higher percentage of that traffic into tangible business. One way to improve...