Category Archives: Content Organization

The Digital Ocean – Identify and Market to Both Fishers and Swimmers

Posted in: Content Distribution, Content Organization, Digital Locations, Digital Strategy | July 4, 2012 at 11:49 am , by Andy McCartney

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Abstract: More B2C and B2B marketers are shifting their focus towards increased digital in their tactical mix. Understanding the digital locations of their target audiences is becoming a standard step in the creation...

LOVE THE FUNNEL: Reorganize Your Content and Calls-to-Action for Superior Conversion

Posted in: Content Distribution, Content Management, Content Organization, Digital Strategy, Engagement Zone, Lead Management, Social Media Conversion, Website Optimization | January 8, 2012 at 5:07 pm , by Andy McCartney

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Marketers spend plenty of time creating content and executing tactics to drive traffic. Now it is time to turn a higher percentage of that traffic into tangible business. One way to improve...

Congrats to Todd Davison on launching Demand Frontier, a best practice agency ... check it out!, 2013/05/15
New content article written for Chief Content Officer: http://t.co/tgfT072Pzk, 2013/05/14
Blog post: Introducing the DBQ (Digital Business Quotient), Perhaps the Ultimate Digital Marketing Performance Metric: http://t.co/kopWZJm2, 2012/11/09
DigitalConverts CEO Andy McCartney writes article for the Content Marketing Institute: http://t.co/a5q5lFO0 #digital #marketing, 2012/03/01
Presenting at the DMA this week ... come to Hollywood: http://t.co/CeXDUqgm, 2012/02/20