Category Archives: Content Distribution
Introduction: This post introduces and considers a new holistic metric DBQ (Digital Business Quotient), that ultimately measures to what degree an organization is maximizing its digital opportunity to generate tangible business. I...
Abstract: More B2C and B2B marketers are shifting their focus towards increased digital in their tactical mix. Understanding the digital locations of their target audiences is becoming a standard step in the creation...
Marketers spend plenty of time creating content and executing tactics to drive traffic. Now it is time to turn a higher percentage of that traffic into tangible business. One way to improve...
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