Introduction: This post introduces and considers a new holistic metric DBQ (Digital Business Quotient), that ultimately measures to what degree an organization is maximizing its digital opportunity to generate tangible business. I...
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About: Andy McCartney
25 year veteran of technology based marketing, performance management and digital business. Founder of iMCCmarketing and DigitalConverts. Regular contributor to blogs, journals and conferences. Connect via www.linkedin.com/in/andymccartney
Recent Posts by Andy McCartney
The Digital Ocean – Identify and Market to Both Fishers and Swimmers
Posted in: Content Distribution, Content Organization, Digital Locations, Digital Strategy | , by Andy McCartney
Abstract: More B2C and B2B marketers are shifting their focus towards increased digital in their tactical mix. Understanding the digital locations of their target audiences is becoming a standard step in the creation...
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A Couple of UK/US Digital Sales & Marketing Perceptions
At the end of 2011 I went to the UK to connect with gurus and execs in the digital business space, with a focus on agencies and tech companies who apply digital...
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LOVE THE FUNNEL: Reorganize Your Content and Calls-to-Action for Superior Conversion
Marketers spend plenty of time creating content and executing tactics to drive traffic. Now it is time to turn a higher percentage of that traffic into tangible business. One way to improve...
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ConversionMagnet Prezi
Have been playing around with the most excellent Prezi tool. ConversionMagnet Introduction on Prezi...
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