Monthly Archives: January 2012

A Couple of UK/US Digital Sales & Marketing Perceptions

Posted in: Digital Strategy, Lead Management, Marketing Automation | January 11, 2012 at 5:22 pm , by Andy McCartney

At the end of 2011 I went to the UK to connect with gurus and execs in the digital business space, with a focus on agencies and tech companies who apply digital...

LOVE THE FUNNEL: Reorganize Your Content and Calls-to-Action for Superior Conversion

Posted in: Content Distribution, Content Management, Content Organization, Digital Strategy, Engagement Zone, Lead Management, Social Media Conversion, Website Optimization | January 8, 2012 at 5:07 pm , by Andy McCartney

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Marketers spend plenty of time creating content and executing tactics to drive traffic. Now it is time to turn a higher percentage of that traffic into tangible business. One way to improve...

ConversionMagnet Prezi

Posted in: Content Management, Uncategorized | January 5, 2012 at 7:11 pm , by Andy McCartney

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Have been playing around with the most excellent Prezi tool. ConversionMagnet Introduction on Prezi...